Our Journey at Bold Bean Co

Photo of Kate, Head of People at Bold Bean Co standing in front of the JEDI MATTERS Logo

Bold Bean Co – JEDI Collaborator: Kate Voss, Head of People

What do you do?  We are on a mission to make the world obsessed with beans, by giving people the best of beans

Why is JEDI a focus for your organisation?  We believe one of the most amazing things about beans as a food group IS their diversity - there are thousands of varieties of beans that show up globally. Beans are present in almost every food culture that exists and often have been a fundamental part of the diets and development of those cultures. Caring about diversity is about staying true to our mission to make EVERYONE bean obsessed and to do this we need to be an open, inclusive and accessible brand for both our consumers and everyone who works with and for Bold Bean Co.

Why has your organisation chosen to become a JEDI MATTERS Collective Collaborator?  As a company with a voice and a strong social media following, we know we can play a role at connecting and educating people but with a small team (and limited resources) we can only do so much. We know that joining with like-minded and inspiring businesses on the same mission as us we can have an even bigger, faster impact both internally and externally.

What do you hope to achieve from JEDI MATTERS?  I hope we can make a lasting impact on the progress of JEDI in our industry - to set the example to others by working together on key initiatives that will not only impact the businesses involved but send waves much further.  I'd love for us to build tools, processes and tangible actions that help to cement best JEDI practices and to make FMCG a shining example of an industry that treats people fairly, with respect and embraces every individual for who they are and what they bring to the world.