Our Journey at Lucky Saint

Photo of Sacha, People Director at Lucky Saint, sitting in front of the JEDI MATTERS logo.

Lucky Saint – JEDI Lead: Sacha Harvey, People Director

What do you do?  We are a non-alcoholic beer brand on a mission to inspire the world to drink better.

Why is JEDI a focus for your organisation? We believe the greatest reward of drinking is the social connection, not the alcohol which means inclusion sits at the heart of our brand. 

Why has your organisation chosen to become a Founding Member of JEDI MATTERS? As SMEs, we often have big audacious goals with not so big (although still audacious) teams and resources. JEDI provides the opportunity to collaborate, share best practice and innovate with a network team of industry peers all on the same mission. 

What do you hope to achieve from JEDI MATTERS? The quote “Alone we can do so little, together we can do so much more’ springs to mind here. I hope we make impact in the progression of EDI in the FMCG space and harness good quality data to make informed choices. As a team, I hope that we develop as a group of credible activists in our industry and create a super practical and accessible bank of tools, resources, guidance, and learnings for anyone committed to EDI education and improvement. 

Sacha Harvey introducing why Lucky Saint is taking part in the JEDI MATTERS Collective